We are happy to announce today that our GetJar Gold Virtual Currency Program has hit 10 million users in less than five months, proving that loyalty based programs such as GetJar Gold resonate well with both consumers and developers.
Consumers are rewarded with Virtual Currency (Gold Coins) every time they download an app thereby creating millions of wallets with Gold balances available for spending in all participating developer apps.
The GetJar Gold Virtual Currency program is available to all Android developers interested in discovery and monetization that want to increase their revenues on a global basis. Developers can integrate the GetJar Gold SDK as an in-app purchase mechanism or to sell upgrades, levels, items, or virtual goods within their apps. Most importantly, it enables developers to accept GetJar Gold virtual currency on top of existing payment structures. The program was introduced at the end of February and has proved to be successful with developers everywhere including Fruit Ninja by Halfbrick Studios, Solo by Coding Caveman and Go SMS by Go Development Team GDT.
Morne Pistorius, creator and owner of the hugely popular Solo app saw his revenue double with the integration of the GetJar Gold Virtual Currency. “GetJar Gold provides a way to monetize free app users without the negative connotations associated with many other monetization programs,” said Pistorius. “I am very happy with the outcome and the results show that this is a truly global solution.” After deploying the SDK it offered a way to convert existing consumers and increase conversions to the paid app and offer in-app purchases on a global basis.
GetJar’ s Chairman Ilja Laurs comments, “We are thrilled with the success of GetJar Gold Virtual Currency so far, users get the content for free and developers get paid for creating great apps like Solo and Go SMS. It is increasingly difficult for users to pay for content given the limited payment options available in many countries. That’s why GetJar Gold works so well, it invites advertisers to participate as a third party and it rewards consumers for downloading the apps and pays developers who make them.”
GetJar Gold payments have a number of advantages over traditional billing solutions. The virtual nature of the GetJar Gold currency allows for one click transactions without multi-step registrations or other obstacles. For new users, GetJar Gold Wallets are created instantly, allowing for immediate purchases.
GetJar Gold can be accepted in all countries, not just the ones currently on offer. Additionally, all demographics, not just credit card owners, are represented which increases the size of the potential audience a GetJar Gold developer can monetize.
Over 10,000,000 users are now using GetJar Gold as a way to get premium content and in-app purchases for free. For more information about the GetJar Gold Virtual Currency program visit support.getjar.com.